Case Studies

Case Studies for The Woodhaven Group

Chandlers Farm & Country Market

  • Doug Smith
  • 6/4/2014 12:00:00 AM
  • 0 Comments
  • View Count 4232
Chandlers Farm & Country Market
See the Website

Description

One of the most family friendly apple orchards in central Indiana, Chandlers Farm & Country Market invites families to “join us for a day in the country.”  Located in a prime location on old US 40 west of Indianapolis, Chandlers offers over 200 varieties of apples, horse drawn hayrides, straw mazes, bonfires, fresh cider, caramel apples, and locally grown produce all highlighted by their old fashioned country store. Started in 1975 this 3 generation family owned 52 acre farm is a must stop for families, school outings and groups of any kind.


 

Goal

The Chandlers wanted to use the Internet to generate more visitors to their market, especially families and local groups such as school tours, church groups, and even students from DePauw University in nearby Greencastle. They also wanted to educate their customers on the nutritional benefits of apples, announce upcoming events and build the unique Chandlers brand.


 

Action Taken

First step was to redesign the Chandler logo to feature the importance of apples, farm, and country market. This logo is now used not only on the website but also on their private label products and signs at local farmers markets.

Woodhaven Group then designed and produced a website that included a:

·       content management system that allows Chandlers to easily make their own content changes

·       fresh new color palette that would be appealing to young families

·       special header on the home page with an inviting image of an orchard with a rotating slideshow in the center featuring the tagline “join us for a day in the country.”

·       map that can be enlarged making it easy for visitors to find the country market.

·       contact form, address and phone number posted so that questions could quickly be answered.

·       news and events section where website visitors can easily  find out about upcoming events such as antique tractor shows and u-pick dates for the orchard

·       all of this designed using responsive web design making all the web pages easily readable on any kind of mobile device.

·       Google analytics to identify number of visitors, time spent on the website and much more

·       a link to their Facebook page

 The Woodhaven Group is excited to help the Chandler family utilize the Internet to continue to grow their business and serve the central Indiana market.


 

Testimonial

“We had a great experience working with the Woodhaven Group. They have a great team that made launching our new website painless and worth the investment. What a great value!!!  As a family run business it was nice to be treated like family. And the service after the sale is great.”

Matt Chandler, Chandler’s Farm 

Share

Post a Comment

Case Study Archive

Tags

We had a great experience working with the Woodhaven Group. They have a great team that made launching our new website painless and worth the investment, what a great value!!! As a family run business it was nice to be treated like family. And the service after the sale is great.

Matt Chandler Chandler's Farm

READ THE CASE STUDY

Hey I thought you would like to know that our website is doing what we hoped. We have had 3 different customers come to the farm and buy plants today that have mentioned that they found us from our website. We are getting calls almost everyday. We could not have done with out all of you. Thanks again!

Randy and Linda Stout- Stouts Melody Acres

READ THE CASE STUDY

I have been so impressed with the creation of my new website by the Woodhaven Group. The team of staff worked together seamlessly to build the website I had envisioned for our small farm business. They are so easy to work with and do everything they can to make it easier for you to promote your business.

Wendy Feller, Silver Valley Farm

READ THE CASE STUDY

"Since the website launched 3 months ago, I have seen tree sales increase 30%. As you know it is a very effective marketing tool. You guys did a great job and are very easy to work with. I thank you and the entire team!

Dustin Hostetler Hostetler Farms

READ THE CASE STUDY