Case Studies

Case Studies for The Woodhaven Group

Stouts Melody Acres

  • Doug Smith
  • 6/4/2014 12:00:00 AM
  • 0 Comments
  • View Count 5021
Stouts Melody Acres
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Description

Superior quality and an enduring commitment to emphasizing flavor is what makes this 5th generation family farm one of the most successful providers of locally grown food in the state of Indiana.

“Hands on” owners Randy and Linda Stout take pride in offering possibly the widest selection of produce in Indiana. For example, they have hundreds of varieties of tomatoes, peppers and squash to go along with 50 acres of sweet corn, 40,000 tomato plants, 60,000 pepper plants and 120 acres of other produce.  Add to this 17,000 square feet of greenhouse space, 12,000 mums, 30 acres of pumpkins and 13 homemade “Taste of Summer” products Linda makes in an FDA certified and approved kitchen.


Goal

Randy and Linda recognized the growing demand for locally grown food by health conscious consumers and asked The Woodhaven Group to design and produce a website to compliment their existing Facebook page. They both said that the website had to represent the high quality and commitment to the customer that was typical of everything else they did.  The goal was to attract more new purchasers of the Stouts Melody Acre’s products.


Action Taken

The Woodhaven Group team embraced the challenge given to us by the Stouts. After multiple “Discovery” meetings we initiated the following actions:

·       Created a new logo for the Stouts Melody Acres brand that was new and fresh looking

·       Identified a color palette and font type that complimented the red-checkered cloth look to be used on the website. The red-checkered cloth was used by Randy’s grandmother when she sold at farmers markets. 

·       Designed a unique Facebook icon link for the header of each website page

·       Featured “A Taste of Summer” product line section prominently on the home page with a link to its own page and the FDA logo emphasized

·       Incorporated photos of the produce in a rotating slideshow at the top of each page of the website

·       Utilized the Woodhaven Accordion to individually highlight the produce on its own page

·       Included a Contact Us form at the bottom of each page to allow visitors to easily ask questions or make comments to the Stouts

·       Included a map of the main location and separate produce stand selling Stouts Melody Acres products

·       Included a “Where to Buy” section to announce which Farmers Markets Stouts were selling at this week

·       Utilized a Content Management System that allowed the Stouts to make their own content changes to the website

·       The website was designed using responsive web design making all the web pages easily readable on any kind of mobile device

·       Incorporated keyword analysis in the copywriting used on the website to make the website search engine friendly

·       Used Google analytics to identify number of visitors, time spent on the website and much more.

The success of this website for Stouts Melody Acres has resulted in the implementation of a Phase II Internet marketing strategy which included adding more pages and initiating an e-newsletter campaign to new and existing customers. The Woodhaven Group is pleased to have contributed to one of the best years experienced by Stouts Melody Acres.


Testimonial

“I thought you would like to know that our website is doing what we hoped. We have 3 different customers come to the farm and buy plants today that have mentioned that they found us from our website. We are getting calls almost everyday. As silly as it may sound it’s been really exciting for Randy and I the past few days when people mention our website.  We could not have done without all of you. Thanks again.

Randy and Linda Stout

 

 

 

 

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We had a great experience working with the Woodhaven Group. They have a great team that made launching our new website painless and worth the investment, what a great value!!! As a family run business it was nice to be treated like family. And the service after the sale is great.

Matt Chandler Chandler's Farm

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Hey I thought you would like to know that our website is doing what we hoped. We have had 3 different customers come to the farm and buy plants today that have mentioned that they found us from our website. We are getting calls almost everyday. We could not have done with out all of you. Thanks again!

Randy and Linda Stout- Stouts Melody Acres

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I have been so impressed with the creation of my new website by the Woodhaven Group. The team of staff worked together seamlessly to build the website I had envisioned for our small farm business. They are so easy to work with and do everything they can to make it easier for you to promote your business.

Wendy Feller, Silver Valley Farm

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"Since the website launched 3 months ago, I have seen tree sales increase 30%. As you know it is a very effective marketing tool. You guys did a great job and are very easy to work with. I thank you and the entire team!

Dustin Hostetler Hostetler Farms

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