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Woodhaven Group, LLC Licenses

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Woodhaven Group, LLC Licenses

DotNetNuke Open Source License

DotNetNuke is provided free, as open-source software, and licensed using an MIT License. The licensing agreement reads as follows: DotNetNuke® - http://www.dotnetnuke.com
Copyright (c) 2002-2011
by DotNetNuke Corporation

Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.

Form Master 2008

Description:
Form Master 2008 is an input form creation Module which allows for quick setup, reporting and downloading of collected data.

Version: 2.2.0

License: CODE 5 SYSTEMS, LLC. EULA (End User License Agreement for Form Master 2008 This is a CONTRACT between you (either an individual or a single entity) and CODE 5 SYSTEMS, LLC., which covers your use of "Form Master 2008" and related software components. All such software is referred to herein as the "Software Product." A software license issued to a designated user only by CODE 5 SYSTEMS, LLC. or its authorized agents is required for each user of the Software Product. If you do not agree to the terms of this EULA, then do not install or use the Software Product or the Software Product License. By explicitly accepting this End-User License Agreement (EULA) you are acknowledging and agreeing to be bound by the following terms: Installation and Use: The module can be installed on one DotNetNuke installation and used by any portal running on that installation. Summary of this EULA:

1. Evaluation copies may only be used to determine suitability

2. License for use is non-exclusive, non transferable right a. User has the right to modify, alter, improve, or enhance the Software Product b. Distribution of modified Software Product must be agreed upon between CODE 5 SYSTEMS, LLC. and the user prior to distribution c. Support of modified Software Product must be agreed upon between CODE 5 SYSTEMS, LLC. and the user prior to distribution d. You may install each Software Product License on a single computer system, or if installed on multiple computers, only a single copy may come into concurrent use

3. The Software Product is owned by CODE 5 SYSTEMS, LLC. and is protected by United States and international copyright laws

4. You may not rent, lease, lend, or in any way distribute or transfer any rights in this EULA or the Software Product to third parties without CODE 5 SYSTEMS, LLC.'s written approval

5. You hereby agree to indemnify CODE 5 SYSTEMS, LLC. against and hold harmless CODE 5 SYSTEMS, LLC. from any claims

6. Any software provided along with the Software Product that is associated with a separate license agreement

7. CODE 5 SYSTEMS, LLC. may provide you with support services related to the Software Product

8. CODE 5 SYSTEMS, LLC. may terminate this EULA if you fail to comply with any term or condition of this EULA

9. U.S. Government use

10. Export of Software Product is limited to that allowable by law

11. YOU ACCEPT THE SOFTWARE PRODUCT AND SOFTWARE PRODUCT LICENSE "AS IS�

12. Limitation of liability

13. High risk activities

14. Governing Law; Entire Agreement; Dispute Resolution

15. If any provision of this EULA is held invalid, the remainder of this EULA shall continue in full force and effect

16. If you are located outside the U.S., then the provisions of this Section shall apply

1. EVALUATION LICENSE WARNING This Software Product under special circumstances be used in conjunction with a free evaluation Software Product License. If you are using such an evaluation Software Product License, you may use the Software Product only to evaluate its suitability for purchase. Evaluation Software has been limited in some way either through timeouts, disabled save or restricted use. CODE 5 SYSTEMS, LLC. BEARS NO LIABILITY FOR ANY DAMAGES RESULTING FROM USE (OR ATTEMPTED USE AFTER EXPIRATION) OF THE SOFTWARE PRODUCT AND HAS NO DUTY TO PROVIDE ANY SUPPORT BEFORE OR AFTER THE EXPIRATION DATE OF AN EVALUATION LICENSE.

2. GRANT OF NON-EXCLUSIVE LICENSE CODE 5 SYSTEMS, LLC. grants the non-exclusive, non-transferable right for a single user, or household to use this Software Product. Each additional user or household of the Software Product requires an additional Software Product License. A household is defined as you, your spouse, and any dependents living within your residence. When the source code is provided with the Software Product, CODE 5 SYSTEMS, LLC. grants you the right to modify, alter, improve, or enhance the Software Product without limitation, except as described in this EULA. Although rights to modification of the Software Product are granted by this EULA, you may not tamper with, alter, or use the Software Product in a way that disables, circumvents, or otherwise defeats its built-in licensing verification and enforcement capabilities. The right to modification of the Software Product also does not include the right to remove or alter any trademark, logo, copyright or other proprietary notice, legend, symbol or label in the Software Product. Any modifications made to the Software Product will render it non-supportable by CODE 5 SYSTEMS, LLC.. You may, at your discretion, contact CODE 5 SYSTEMS, LLC. about distribution of the altered Software Product, and if agreeable terms can be determined, the software product may be distributed according to the agreement. The altered Software Product will become supported by the party designated in the agreement between CODE 5 SYSTEMS, LLC. and the user. Ownership of the altered SOFTWARE PRODUCT is transferred to the party designated in the agreement between CODE 5 SYSTEMS, LLC. and the user. You may not distribute or redistribute changes made to the Software Product to anyone other than groups designated by the agreement between CODE 5 SYSTEMS, LLC. and the user. Contact CODE 5 SYSTEMS, LLC. using the information included at the end of this document. Although the source code for the Software Product may be included, you may not share, use, or reuse the knowledge or technologies in other applications without explicit approval from CODE 5 SYSTEMS, LLC.. You may make copies of the Software Product as is reasonably necessary for its use. Each copy must reproduce all copyright and other proprietary rights notices on or in the Software Product. You may install each Software Product License on a single computer system. A second installation of the same Software Product License may be made on one other computer system, so long as both copies of the same Software Product License never come into concurrent use. You may also make copies of the Software Product License as necessary for backup and/or archival purposes. Backup and archival copies may not come into active use with the Software Product for any purpose. No other copies may be made. Each copy must reproduce all copyright and other proprietary rights notices on or in the Software Product License. You may not modify or create derivative copies of the Software Product License. All rights not expressly granted to you are retained by CODE 5 SYSTEMS, LLC..

3. INTELLECTUAL PROPERTY RIGHTS RESERVED BY CODE 5 SYSTEMS, LLC. The Software Product is owned by CODE 5 SYSTEMS, LLC. and is protected by United States and international copyright laws and treaties, as well as other intellectual property laws and treaties. You must not remove or alter any copyright notices on any copies of the Software Product. This Software Product copy is licensed, not sold. You may not use, copy, or distribute the Software Product, except as granted by this EULA, without written authorization from CODE 5 SYSTEMS, LLC. or its designated agents. Furthermore, this EULA does not grant you any rights in connection with any trademarks or service marks of CODE 5 SYSTEMS, LLC.. CODE 5 SYSTEMS, LLC. reserves all intellectual property rights, including copyrights, and trademark rights.

4. NO RIGHT TO TRANSFER You may not rent, lease, lend, or in any way distribute or transfer any rights in this EULA or the Software Product to third parties without CODE 5 SYSTEMS, LLC.'s written approval, and subject to written agreement by the recipient of the terms of this EULA.

5. INDEMNIFICATION You hereby agree to indemnify CODE 5 SYSTEMS, LLC. against and hold harmless 4BIRCKHEAD CONSULTING SERVICES from any claims, lawsuits or other losses that arise out of your breach of any provision of this EULA.

6. THIRD PARTY RIGHTS Any software provided along with the Software Product that is associated with a separate license agreement is licensed to you under the terms of that license agreement. This license does not apply to those portions of the Software Product. Copies of these third party licenses are included in all copies of the Software Product.

7. SUPPORT SERVICES CODE 5 SYSTEMS, LLC. may provide you with support services related to the Software Product. Use of any such support services is governed by CODE 5 SYSTEMS, LLC. policies and programs described in online documentation and/or other CODE 5 SYSTEMS, LLC.-provided materials. As part of these support services, CODE 5 SYSTEMS, LLC. may make available bug lists, planned feature lists, and other supplemental informational materials. CODE 5 SYSTEMS, LLC. MAKES NO WARRANTY OF ANY KIND FOR THESE MATERIALS AND ASSUMES NO LIABILITY WHATSOEVER FOR DAMAGES RESULTING FROM ANY USE OF THESE MATERIALS. FURTHERMORE, YOU MAY NOT USE ANY MATERIALS PROVIDED IN THIS WAY TO SUPPORT ANY CLAIM MADE AGAINST CODE 5 SYSTEMS, LLC.. Any supplemental software code or related materials that CODE 5 SYSTEMS, LLC. provides to you as part of the support services, in periodic updates to the Software Product or otherwise, is to be considered part of the Software Product and is subject to the terms and conditions of this EULA. With respect to any technical information you provide to CODE 5 SYSTEMS, LLC. as part of the support services, CODE 5 SYSTEMS, LLC. may use such information for its business purposes without restriction, including product support and development. CODE 5 SYSTEMS, LLC. Inc. will not use such technical information in a form that personally identifies you without first obtaining your permission. 8. TERMINATION WITHOUT PREJUDICE TO ANY OTHER RIGHTS CODE 5 SYSTEMS, LLC. may terminate this EULA if you fail to comply with any term or condition of this EULA. In such event, you must destroy all copies of the Software Product and Software Product Licenses.

9. U.S. GOVERNMENT USE If the Software Product is licensed under a U.S. Government contract, you acknowledge that the software and related documentation are "commercial items," as defined in 48 C.F.R 2.01, consisting of "commercial computer software" and "commercial computer software documentation," as such terms are used in 48 C.F.R. 12.212 and 48 C.F.R. 227.7202-1. You also acknowledge that the software is "commercial computer software" as defined in 48 C.F.R. 252.227-7014(a)(1). U.S. Government agencies and entities and others acquiring under a U.S. Government contract shall have only those rights, and shall be subject to all restrictions, set forth in this EULA. Contractor/manufacturer is CODE 5 SYSTEMS, LLC., P.O. Box 243, Ringe, NH 03461-0243, USA, (603)878-1957. 10. EXPORT RESTRICTIONS You will not download, export, or re-export the Software Product, any part thereof, or any software, tool, process, or service that is the direct product of the Software Product, to any country, person, or entity -- even to foreign units of your own company -- if such a transfer is in violation of U.S. export restrictions. 11.

NO WARRANTIES YOU ACCEPT THE SOFTWARE PRODUCT AND SOFTWARE PRODUCT LICENSE "AS IS," AND CODE 5 SYSTEMS, LLC. AND ITS THIRD PARTY SUPPLIERS AND LICENSORS MAKE NO WARRANTY AS TO ITS USE, PERFORMANCE, OR OTHERWISE. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, CODE 5 SYSTEMS, LLC. AND ITS THIRD PARTY SUPPLIERS AND LICENSORS DISCLAIM ALL OTHER REPRESENTATIONS, WARRANTIES, AND CONDITIONS, EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. THE ENTIRE RISK ARISING OUT OF USE OR PERFORMANCE OF THE SOFTWARE PRODUCT REMAINS WITH YOU.

12. LIMITATION OF LIABILITY THIS LIMITATION OF LIABILITY IS TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW. IN NO EVENT SHALL CODE 5 SYSTEMS, LLC. OR ITS THIRD PARTY SUPPLIERS AND LICENSORS BE LIABLE FOR ANY COSTS OF SUBSTITUTE PRODUCTS OR SERVICES, OR FOR ANY SPECIAL, INCIDENTAL, INDIRECT, OR CONSEQUENTIAL DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, OR LOSS OF BUSINESS INFORMATION) ARISING OUT OF THIS EULA OR THE USE OF OR INABILITY TO USE THE SOFTWARE PRODUCT OR THE FAILURE TO PROVIDE SUPPORT SERVICES, EVEN IF CODE 5 SYSTEMS, LLC. HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN ANY CASE, CODE 5 SYSTEMS, LLC.'S, AND ITS THIRD PARTY SUPPLIERS' AND LICENSORS', ENTIRE LIABILITY ARISING OUT OF THIS EULA SHALL BE LIMITED TO THE LESSER OF THE AMOUNT ACTUALLY PAID BY YOU FOR THE SOFTWARE PRODUCT OR THE PRODUCT LIST PRICE; PROVIDED, HOWEVER, THAT IF YOU HAVE ENTERED INTO A CODE 5 SYSTEMS, LLC. SUPPORT SERVICES AGREEMENT, CODE 5 SYSTEMS, LLC.'S ENTIRE LIABILITY REGARDING SUPPORT SERVICES SHALL BE GOVERNED BY THE TERMS OF THAT AGREEMENT.

13. HIGH RISK ACTIVITIES The Software Product is not fault-tolerant and is not designed, manufactured or intended for use or resale as on-line control equipment in hazardous environments requiring fail-safe performance, such as in the operation of nuclear facilities, aircraft navigation or communication systems, air traffic control, direct life support machines, or weapons systems, in which the failure of the Software Product, or any software, tool, process, or service that was developed using the Software Product, could lead directly to death, personal injury, or severe physical or environmental damage ("High Risk Activities"). Accordingly, CODE 5 SYSTEMS, LLC. and its suppliers and licensors specifically disclaim any express or implied warranty of fitness for High Risk Activities. You agree that CODE 5 SYSTEMS, LLC. and its suppliers and licensors will not be liable for any claims or damages arising from the use of the Software Product, or any software, tool, process, or service that was developed using the Software Product, in such applications. 14. GOVERNING LAW; ENTIRE AGREEMENT; DISPUTE RESOLUTION This EULA is governed by the laws of the State of New Hampsire U.S.A., excluding the application of any conflict of law rules. The United Nations Convention on Contracts for the International Sale of Goods shall not apply. This EULA is the entire agreement between CODE 5 SYSTEMS, LLC. and you, and supersedes any other communications or advertising with respect to the Software Product. This EULA may be modified only by written agreement signed by authorized representatives of you and CODE 5 SYSTEMS, LLC.. Unless otherwise agreed in writing, all disputes relating to this EULA (except any dispute relating to intellectual property rights) shall be subject to final and binding arbitration in the State of New Hampshire in accordance with the Licensing Agreement Arbitration Rules of the American Arbitration Association, with the losing party paying all costs of arbitration. Arbitration must be by a member of the American arbitration Association. If any dispute arises under this EULA, the prevailing party shall be reimbursed by the other party for any and all legal fees and costs associated therewith. 15. GENERAL If any provision of this EULA is held invalid, the remainder of this EULA shall continue in full force and effect. A waiver by either party of any term or condition of this EULA or any breach thereof, in any one instance, shall not waive such term or condition or any subsequent breach thereof. 16. OUTSIDE THE U.S. If you are located outside the U.S., then the provisions of this Section shall apply. The parties confirm that this EULA and all related documentation is and will be in the English language. You are responsible for complying with any local laws in your jurisdiction which might impact your right to import, export or use the Software Product, and you represent that you have complied with any regulations or registration procedures required by applicable law to make this license enforceable. 17. CONTACT INFORMATION If you have any questions about this EULA, or if you want to contact CODE 5 SYSTEMS, LLC. for any reason, please direct all correspondence to: info@code5systems.com Release Notes: Code 5 Systems Form Master For DNN 4.x/5.x/6.x Date: 8/9/2011 Version:02.02.00 Issue: #099 End date on Reports was not accurate. Fix: Made End Date one second before midnight on selected end date Issue: Privacy Issue #234 Fix: Fixed Issue: #100 Found dupliate ID in ExtTableRowId causing Dictionary Issue when reporting Fix: Ensure duplicate key not added to Dictionary Issue: #101 When Silent Post data contains & the Silient Post instered an unnamed vaulue Fix: Moved the URL Encoding higher up in the siltne post stack Issue: GetUserCulture not compatible with DNN 6.0.0 Fix: Modify GetUserCulture to support DNN 6.0.0 separate Buuld and PA Packages Issue: Solpart Menu increasingly unsupported by moderen browsers. Fix: Replace with simple ASP:Menu in Edit Mode. Issue: Solpart Menu incompatibility with modern Browsers and Ajax Fix: Replase with basie ASP.NET menu Features: Added: In order to use the AutoResponder optionally a check for empty or invalid email address added. Added: Support for DotNetNuke 6.0.0 Date: 7/19/2010 Version:02.01.01 Issue: When a form is setup to register a user and the username already exists the default behavior of hiding the submit button prevents the user from trying again. Fix: Created a 3 state enum to identify what failed Registration or Email and hiding the submit buttons only when email fails Issue: Field Rules sometimes fail. When there are odd numbers of items in a CheckboxList or RadiobuttonList the count is dirived from the table cells which of course is one more than the actual count of items causing a null reference exception. Fix: Check for null object before use. Issue: Error on Import when improperly formatted image tag in ValidationErrorSummaryHeader. Fix: Added CDATA Secton Issue: When fields are marked as Exclude from Data and Email they cannot be sent via Post or Url. Fix: Found exclusion of data at the AddAnswer even though the Answer element was Removed after all the SendBy processing occured. Removed the exclusion at Add Answer. Issue: Found a Typo when the intension was to include the Client IP in the Data by using a Hidden field named clientip typoed as clienid. Fix: Changed hidden field name to clientip Issue: Class ControlLoaction Not marked as Serializable preventing out of process Session State Fix: Applied the attribute Issue: Class ExtTableException Not marked as Serializable preventing out of process Session State Fix: Applied the attribute Issue: Found setting TabIndex on Label Control caused Invalid XHTML to be produced Fix: Removed line setting TabIndex on Label Controls Features: Added: If a user creates a hidden field named "userid" this field will be populated when the form is posted. This is useful when the form is being used to register a user and the userid is needed in the result set. Added: Resource Strings for User Registration UserCreateStatus Added: Ability to attach existing data in an external table Added: Support for Upload fields as Targets in Field Rules Added: Check for Computed Columns in Data Manager Added: Default Submit Button to pnlForm Added: Clear Field Rules when user Resets Form Added: Clear Field Mappings when user Resets Form Added: Default DotNetNuke Editor as a new Control. Added: Ability to provide a single custom message for External Database Errors rather than displaying the cryptic SQL Server messages. Adding a message under the Key of SQLCustomError in SharedResources.resx will replace SQL messaging. Added: For AutoFill Type URL have backed up the URL query with a Cookie query for the same parameter/cookie name. This can be used for example for lead tracking should a user navigate from a Lead Form page then comeback or even use another form setup to accept the same URL parameter we can know how the user came to the site. Date: 10/04/2009 Version 02.00.08 Issue: Some invalid element order in the DNN file Fix: Complied with the schema. Issue: When Upload File is stored in DB and Attach to Email is Selected a disk acess error can occur if the Form Module has never written to the Upload folder thus creating it, or the administrator has disabled writing to target foleder. This is because a temporary file was created in /Portals/N/FormMaster/NNN in order to attach to the email. When the email is sent these temporary files are deleted. Fix: For Files stored in the DB there is actually no need to create a temporary file and create a FileStream when we can just get the bytes from the Database since the File is already stored as a Byte() Issue: For SQL 2008 datetime2 was not included as a type Fix: Added datetime2 handling Issue: Password and Email fields not properly handled in the User Manager Area Fix: Added Email and fixed Password field Import/Export logic Issue: When using external table the checkbox field when represented as a Bit field in the DB did not properly Data Bind in Edit Mode Fix: The issue is when the data is stored as XML FM stores a checked value as "Yes". The value comes out of ShardResourses.resx. When the edit form is creates the value is compared against the value in that file. When the Form is linked to an External table with a Bit field the Data Layer returns True for the bit value of 1 so the comparison to check the box fails. Issue: Some valid URL do not pass validation for the Silent Post URL. Fix: Have disabled this validation untill a better RegEx expression can be developed User using this functionality are assumed to be advanced enough to supply a valid URL. Issue: Custom Email Template included extra BR tags. Fix: Took out code which was replacing CRLF with BR Tags. Date: 7/25/2009 Version 02.00.07 Issue: When Copying a page or Creating a Portal using an exported template, the content of the form was not imported correctly. Fix: Found ModuleId not being initialized when new Form was created. Issue: Data was not deleted when modules or portals were deleted leaving orphaned data. Fix: Added Cascade delete from the Modules Table Issue: A fix in version 2.0.6 on allowable characters in email addresses caused multiple email addresses bo becoeme invalid Fix: Modify the regular expression to allow multiple email addresses Date 06/21/2009 Version 02.00.06 Issue: Button type controls used as a target of a Field Rule causes exception in Edit Mode in reporting. Reason: Buttons are not output in Edit Mode as in this mode we used normal Update Cancel buttons ignoring user added buttons. Fix: Instead of not outputting the button we now disable it, thus providing it for the Field Rules. Issue: Null Date Fields used with External Tables failed on Parse Fix: Check for empty string before parsing (duh) Issue: Ampersand in Form Name cause Import Error Fix: fixed with for all ScriptInfo Objects Issue: Using a Hidden Field as a CC Me Email Source caused Exception Fix: Detected Hidden field use and corrected the Type Cast Expression Date 01/31/2009 Version 02.00.04 Enhanements: Expaned functionality for the field rules by allowing one field to be used as a source for more than one rule. Also allowed Fields to be used as Targets in more than one rule. Added the *.* for fields which satisfies the rule with any value. Allowd Submit, and Label types to be targets of a Field Rule. Added Checks to prevent a field from being deleted when used in a Field Rule or Mapped to an External Table Issue: Edit Form in Reports not populated with Data for some users Fix: Using the Label Property rather than the FieldName property to match the Form Field Issue: Some users email contain unwanted characters. Fix: Added option to change the Email Encoding in Other Options. Date 01/12/2008 Version 02.00.03 Enhancements: Added Support for DotNetNuke 5.0. This only involved reworking the PA and Installation Manifest to avoid the Invalid File Type Message. Issue: Label Cell not set to user selected Horizontal alignment when Label was on Left Fix: Found Cell alignment not being set when Labels were set to Left Issue: Updating Records in External Data with NText/Text fields truncates data Fix: Found Length Property of SqlParameter being set to 8. Removed setting of this property. In reality this should be ignored by SQL Server since these fields can hold 2GB Issue: For Uploaded files initially stored in the DB the folder must exists. Fix: Removed the dependancy for the Disk folder for files stored in the DB Issue: The Encrypt Field was in the wrong place in the UI causing users to think this fucntionality is for securing the data after submission Fix: Moved Encrypt Field into the Auto Fill area which is more approriate to the functionality Issue: Form Master Initially designed not to allow HTML Markup restricted some users flexibilty Fix: Added Option to allow HTML in Field Input Issue: When User profile language is not in Browser language list date conversion fails for external data date types. Fix: Applied Cultureinfo to date parsing. Issue: Updating Records with file Upload causes the PosteFile to be empty with Ajax Fix: Disabled Ajax for the Command Button for Update Issue: Form Master Edit Menus not behaving as expected in some Skins Fix: Added .C5SLLC_SubMenu {z-index:95000} to module.css Issue: Google mail seems to always show the Text part of the Multipart HTML email Sending Multipart HTML is the default for Form Master since version 1.6.5 Fix: Added the option to not send Multipart/Alternative Email when Send HTML is Selected or Custom Template is used. Issue: When sending Email fails, user may submit form again in response to the error message causing the data to be saved multiple times. Fix: Hide the Submit Buttons on Form when there was an error in sending email so the data will not be resubmitted. Issue: Some functionality is restricted to users in the Administrators Role. Code was checking the User ID to the Administrator ID not if the user was in the Role. Fix: Check if the user is in the Administrators Role. Issue: Numbers not allowed in Field Token Names. Fix: Modified the Regular expression Issue: ReplyTo, Auto Responder Email From not handled in the Import and Export routtines Fix: Added to the routines. Issue: Numerous request on how to eliminate "No Response Given" for empty fields Fix: Have stopped entering this text for empty fields Issue: For External Tables the system was not entering Null for Nullable fields when the Input value was empty. Fix: Added System.DBNull.Value for Nullable fields when Form Value was an Empty String Date 10/6/2008 Version 02.00.02 Issue: On some Servers $get(hdnField).value = moveFrom; causes a JavaScript Error Fix: Replaced with hdn.value = moveFrom; Issue: NText fields were being cut off at 8 chars. Setting the Length Parameter value for an NText field should not have any effect like for an Integer but that assumption in incorrect. Fix: Moved the Length Set to only Char, NChar, VarChar, NVarChar fields Issue: Label Field Type does not Save in Rich Text Mode in DNN 4.9.0 Fix: Used the ScriptManager Control Directly rather than use the DotNetNuke Provided Methods to Register a Post Back Control Issue: Reply To Email does not show the proper control for the selection Fix: Found ListItem Values not consistant with Code Behind. Issue: Reply To Email Addrress not properly retrieved on Form Submit Fix: Found incorrect Values in the Select Case Statments Issue: Inner Table Alligment not in the Import Export Methods Fix: Added Issue: Possible to add duplicate Field Names in a Form Fix: Checked for Duplicate Name Date 9/28/2008 Version 02.00.01 - Stabilization Release Issue: Does not Support XHTML 1.0 Transitional Fix: Modified HTML to conform to XHTML 1.0 Transitional standards Issue: Auto Responder could not be sent using SSL Fix: Add the Host SSL flag value to the Mail Object Issue: That assembly does not allow partially trusted callers Fix: The CheckBoxListValidator was mistakingly compiled with a strong name. Strong named Assemblies cannot be used with DotNetNuke since none of those Assemblies are Strong Named. In addition during the last upgrade to the Development Environment DNN install, the web.config was not re-configured for Medium Trust. This would have caught the Strong Named Assembly mistake. Date: 9/15/2008 Version: 02.00.00 Enhancements: Added Support for Encrypting Field Values output to the Page for Example Dropdown Lists of Email addresses to be used for the Sent To: address. Added Support For URL and SESSION vaules being uesd in the Query Engine Added "attachment" to Content Disposition Header in Render.aspx.vb to force the Open/Save Dialog Box Thanks to Ricardo Acevedo Added CheckboxListValidator thanks to Justin Gengo @ www.aboutfortunate.com Added Support for External Table use for the Data Store Added Support for Inserting/Deleteing Rows and Columns in Design Mode Added Support for Moving Fields to Selected Cells in Design Mode Added Separate FieldName for Data Schema Usage while allowing a more free form Label field. Added ReplyTo address to help with SMTP Servers which require that the email be sent by an account on the server. Added FormTableWidth and FormTableHeight fields in options. This can be specified as pixels or a Percentage. This will make it eaiser for those not familar with CSS to get some space Added Support Form Show/Hide Fields based on Value of Source Fields Added option to use Client or Server validation for Validation Controls Date: 9/15/08 Version 01.06.05 Issue: Token Name was added to Parameter String. Bug introduced in 1.6.4 Fix: Eliminated the ARToken Element from the For Each Loop Issue: Style Rules output before the Declaration on the edit pages Fix: Added SeparateCSS="true" to solpartmenu tag in Dispatcher Issue: File Upload Size was limited to 99999KB Fix: Set Properties MaxLength="7" Columns="8" on the txtMaxFileSize Control to a larger value Issue: Hidden fields causing errors when editing a Data Record in the Reports page Fix: Corrected by using the proper HiddenField Type Enhancements: Added Alternative/Multipart to HTML emails by including the Text Template version as the Text Alternative for users who cannot get HTML Email Added Support for Excel 2007. The Format is 2003 Compatible as 2007 does not support HTML Export. Date: 05/10/2008 Version 01.06.04 Issue: When User defined a Field Named "Date", the field was not included in report due to the Submited Date being included in the report with the Same Name Fix: Changed the Form Master Date Field name to "Submit Date" Issue: Field Names in DropdownLists were not properly saved first time when changing to Field Value Fix: Found control binding on each post. Changed this behavior. Issue: When Columns contanined only a Space caused an Invalid String Exception Fix: Trimmed all String Properties in FormControlInfo Set Methods Issue: Default Text Box was not set to MultiLine mode and NewLine characters were lost Fix: Set TextMode to MultiLine Issue: NewLine characters in MultiLine TextBoxes were nor replaced with when Sending HTML formated Emails Fix: Replaced the NewLine Character with

Issue: On multi-select controls like CheckboxList and ListBox only last selected Item Was sent on Send By options Fix: Modified code to iterate the Answers collection to a CSV string Issue: Not Sending mail for Secure SMTP Connections Fix: Added code to Enable SSL in the .Net SMTP Client Issue: The Compare Validator for Hungarian and Bulgarian Date Formats has a bug This Validator is used in the Reporting Module for the From and To dates According to MS this was in .Net 1.1 only but it continues in .Net 2.0 Fix: Disabled the Validation if the User Culture is hu-HU or bg-BG Issue: Answer on Checkbox could not be Localized Fix: Added code for Localization and add resources to the Shared Resource File Issue: EmailSendTo Length is truncated in Stored Procedure Fix: changed EmailSendTo Parameter from nvarchar(100) to nvarchar(2000) Issue: When an Invalad Query was saved it caused the Form and Edit to become un-usable Fix: Trapped this error and just displayed the Error Message allowing the form To be edited. The User form however still remains un-usable until the problem is fixed. Issue: Edit Modules caused Validation of Skin Validation Controls Fix: Added ValidationGroups to All Edit Modules Enhancements: Added Validation Summary Control. Added Ability to include the Client IP address as a "Send Value By" This is accomplished by creating a hiddend field named "ClientIP" which will then pass the value via any supported "Send Value By" method 10/07/2007 Version 01.06.03 Issue: When in Survey Mode, and exception is generated in DoRedirect() when a user attempts to take the survey again Fix: Accounted for the Form Results Document Object being null in this case Issue: Send To from Control Value not working for the ListBox. Fix: Programmer forgot to include the ListBox type in the Select Case Statement Issue: When an SMTP Port is Specified the the colon and Port was not removed From the Host String Fix: 'Port Code Fix Submitted by Brad Murray - Thanks Brad Removed Colon and Port. Enhancements: Added Tabindex to the Captcha Control Added Support for Stored Procedure Execution in the Query Engine Added Calendar Popup option for Textboxes Added a Web Services which returns a Dataset to the caller Added Custom Required Field Symbol Capability Added Resource Text for Captcha Text Added Pass the Database Generated FormDataID as a "Send Value By" This is accomplished by creating a hiddend field named "DataRecordId" which will then pass the value via any supported "Send Value By" method 07/04/2007 Version 01.06.02 Issue: Auto Reposnse File Control not Showing on earlier versions of the 4.x.x Series Fix: Modified the Control Tag to show just the File Picker. Should have done this in the first place :-( Issue: Auto Response Attachment not being sent due to coding and testing error Fix: Recoded and tested 6/25/2007 Version 01.06.01 Issue: Import Failed on some import files because the Import of the TemplateType was not handled properly Fix: Modified the Import routine to handle converting from string to Enum Issue: Form Allowed User to add an Upload Field without specifying at least one file type causing the Regular Expression Validator to Fail. Fix: Ensure at least one file type is checked on postback Issue: Auto Responder Message was not being saved properly as the Submit OnClick Event was not wired in Fix: Wired in the OnClick Event Issue: Using a Label or Submit Button control with the Exclude from Data & Email checked caused the previous field to be removed from the results. Fix: Changed the logic flow of the routine which collects the submitted Data Enhancements: Added Replacable Paramter Insert from Membership to the Form and Field Query forms. Added File Attachment Capability to the Auto Responder Email 6/3/2007 Version 01.06.00 Issue: Report and File pages contained hard coded Style Elements which caused Difficulty in using the pages in certain skins Fix: Moved formatting to module.css and applyed classes to page elements Issue: Using default Table ID values preventerd designers from using #id rules to customize the look of pages Fix: Replaced all Default Table ID Values Issue: With two forms on the page, Submitting one Triggered both form to fire the Redirect Logic Fix: Added the ModuleID to the Query String so only the posted form would take action Enhancements: Added ability to attach File Uploads to Email Added ability to specify that a link to an uploaded file not be included in the email Added Auto Fill by Query a. Form Query creates a DataTable at the Form Level and all Columns specified in the Query are available to all Controls b. Field Query creates a DataTable at the Control Leval and all Columns specified are available to only the current control. For List Type controls Specifying the Text Column and Optionally the Value Column will fill the Control with the Query Results. The Field Query can also be used to set the selected value as well. For Non-List Type controls, the Result can be Auto Filled from the Results A Connection String can be specified for both Query Types. Native SQL connection strings can be used. OLEDB connections strings can also be used by using the "Provider" in the connections string. This enables the uses of any datasource for which OLEDB allows access such as Excel Spreadsheets, flat files, Access Databases etc. Not specifying a Connection String uses the Default Connection String specified in the web.config file. Added ability to specify Tokens for Controls to use as replacable Tokens for the user supplied values in the Auto Responder Added suppport for multiple BCC emails separated by semi-colons Added support for using Captcha on Forms Added support for Hidden Fields Added Custom Email HTML Designer With Token Support. Added support For Silent Post of Submitted Values to any URL Added support for Portal Specific Text Templates Added support to exclude field from emails and data storage usefull when using hidden fields 4/15/2007 Version 01.05.06 Issue: When a Checkbox or CheckboxList was selected as a ControlToCompare in a CompareValidator, ASP.NET threw an exception which made the form very difficult to recover from. Fix: Prevent this control types to be populated in the ControlToCompare DropdownList Issue: Submit Button fired all Validators on the page. Fix: Added ValidationGroup to the Controls Enhancements: Added Auto Fill From: Session Url Parameter Cookie Added Full Membership Profile to the Auto Fill Dropdown Added Send Form Value Using: Session Url Parameter Cookie Added Option to Not show the Allowed File Upload Extensions on the File Upload Control. Found some people have very long lists of extensions which blows out the form. The list can be added to the Header Text in these cases if desired. 01/06/2007 Version 01.05.05 Issue: Did not Cleanly Uninstall Fix: Modified the Uninstall.SqlDataProvider script Issue: Localization Strings Missing in several locations Fix: Added Localization Strings to appropriate Resource Files Issue: Collation Clauses on some Table Definitions in SQL code Fix: Removed Collation Clauses Enhancements: None This release is specific to pass the DotNetNuke Review Program 08/05/2006 Verson 01.05.03 is the first release for DotNetNuke Version 4.x 09/22/2006 Version 01.05.04 Issue: Error in GetPortalAlias function when portal was a child portal or the DNN install was in a sub-directory Fix: Added code to determin if the Issue contition exist and take the proper action if true Issue: When for form data is not saved to the Database when a File Upload control on the form, a 0 was send instead of a Null value for the FormDataID Parameter which caused a Foreign Key Contraint Exception Fix: Set the default value for _formDataId to -1 which properly set the value to DBNull using GetNull in SqlDataProvider Issue: Report Download page not handling certain Locales properly. Fix: Added the DnnWrapper code from Form Master for DNN3 which contains a more refined GetUserCulture routines and provide for future DNN version changes Issue: Several Users have expressed a need for more than 50 rows in the form. Fix: Added to 200 rows. Issue: Delete Button not showing in the Files DataGrid when the Form Post is not saved to the Database Fix: Added Check for Empty String Contition for the FormDataID

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Facts & Stats

63% of adult buyers online check reviews before making a purchase. (Google)

Approximately 250 million tweets are sent every day. (Twitter)

Nearly half of local business owners don't have a website!

90% of consumers online trust reviews from people they know. 70% trust reviews from people they don't know! (Nielsen)

97% of online consumers are searching for local businesses. (Google)

Google processes 1 billion searches per day.

Internet Marketing Blog

The Woodhaven Group Internet Marketing Blog

The internet provides a wide range of options to help market your business more effectively. See what you're already doing right and learn what you could be doing better to optimize your marketing options.

10 Tips to Market Online to Older Hoosier Consumers Part 1

Older Hoosier consumers are almost ignored by advertisers. This is a major strategic mistake. Everything in electronic and print media seems targeted at the younger customer.

Except the facts don’t support doing that.

In the most recent study available from November 2011, the Pew Research Center’s Pew Social & Demographic Trends report pointed out that the typical household headed by someone 65 and older had 47 times more net worth than a typical household headed by someone younger than 35 years old. You can see the full report at www.pewsocialtrends.org/risingagegroup.

Your Indiana business should not make the same mistake national advertisers are making.

We know that over 50% of senior Americans over 65 are using the Internet. That percentage will continue to increase.

Marketing to this age group online has some similarities to marketing to the younger population but, sometimes, things need to be approached in a different manner to achieve the desired results.

We’ve put together 10 tips to help your Indiana business use the Internet to sell to older Hoosiers. Here are the first 5; come back next week for the next 5!

5 Tips to Market Online to Older Hoosier Consumers

1. Show seniors in Photos: A well done photo showing a customer using your product or service can sell more of what your business is offering. Common sense tells us to show a senior in the photo instead of an under 30 year old if we want to attract the older customer. They will identify more with this type of ad. For example, if you own a restaurant show a photo of an older couple dining. If you have a women’s clothing store feature a baby boomer when highlighting your selections.

2. Make it easy to find information: The Internet is still new to many senior Hoosiers. They are using your website to learn more about how your business can solve a problem for them or fulfill a desire. Don’t make the home page too busy or they may go to a competitor who has a website that is easier to use. Make sure to link to other websites that can give your visitor more information. It will be appreciated and might be the difference in getting the sale. Stay away from popups and music playing on your website. That will be a turnoff. Also, keep your navigation bar at the top of the website simple and easy to use.

3. Take them to your website: Some marketing tips make sense for all age groups. This is one of them. Don’t forget to show your website address in all offline opportunities that your business has. That includes on company trucks, stationary, business cards, all signs, TV commercials, billboards, newspaper ads, and all forms of direct mail. Also, don’t forget to invite them to your website when running radio commercials. Don’t make it hard for the senior to find your online presence. Once they arrive at your website it will be an opportunity to show the older customer just how this local Indiana business of yours can uniquely serve them better than any other company.

4. Reach out with email marketing: There are some online marketing strategies that can deliver a high return on investment for a local Indiana business. Email marketing is a great strategy to stay in touch on a regular basis and increase the bond with your customer. Some caveats to remember: make sure you get permission before sending the first email. Just because you have their contact information in your database is not a green light to start sending emails to this person. Also, don’t overwhelm your older customer by sending too many emails or newsletters. Quality of content is more important than quantity of emails. Also, providers of email marketing have analysis reports that can show you data such as how many emails were actually opened by the recipient. Used correctly, this analysis can assist in identifying what topics, products or services are most important to your senior customer.

5. Use Pinterest: This happens to be one of the fastest growing social media sites on the Internet and is heavily used by women. It should be a part of your Internet strategy in attracting an older audience who I predict will be some of the fastest growing groups using Pinterest. Pinterest is simply a collection of photos, images, infographics and videos that are collected or “pinned” into a “board” that has a specific “theme” such as “kitchen designs”, “summer shoes”, “backyard ponds” or whatever you can imagine. It’s a great opportunity to attract new prospects and then link them back to your website. Learn more about Pinterest and sample viewing some boards. Small businesses such as florists, interior decorators, landscapers, bakeries and hair salons would be successful using this new marketing platform. Beware: viewing this website can become addictive.

And there you have it: the first 5 tips for using the Internet to market to an older demographic. None of these are too difficult, but following these tips can make a big difference in the how older customers view and use your business! Come back next week for the next 5 tips, and make your business fully baby boomer friendly!

10 Tips to Market Online to Older Hoosier Consumers Part 2

Welcome back to our blog miniseries on marketing online to older Hoosier consumers! If you missed our first 5 tips last week, you can read them here.

Remember that although many marketing techniques are similar between older and younger demographics, there are a few simple things your business can do to achieve better results when marketing to an older demographic online.

Here are the final five tips that will help your business reach this growing group of Internet users!

6. Reviews are the new word of mouth: Seniors have a life experience that most younger people do not have. As a result they are more discerning about who they will do business with. Ads will not be as effective with them as a 5 star review from a group of individuals on a site like Yelp, Urbanspoon, Google Reviews or an Angie’s List. In fact, a 2009 Nielsen Global Consumer Survey found that 90% of consumers trust peer recommendations and only 14% trust advertisements. Use this to your advantage to attract seniors by posting customer reviews on your own website and encouraging them to give your business a review on third party sites.

7. Build trust and credibility with a blog: Universal-McCann in 2009 found that 71% of Internet users read blogs. Hubspot (www.hubspot.com) says that a business who blogs has 55% more visitors to their website. Seniors are selective and want to know what their hard earned dollars will get them. A blog is usually about 250-400 words in length and is an opportunity to educate your Hoosier senior why your business is different and how it will benefit them. While it will take time and effort to write good quality blogs you will find it may be the best marketing tool to attract the older shopper.

8. Ask seniors their opinion: The best attribute of a small business owner is his ability to listen to the customer. What is nice about seniors is that they have opinions and are not bashful about sharing them. Older consumers, given the chance, will tell you how they want to be sold, what is important and what is frivolous to them. Use this information to improve your marketing message and close more sales. How do you do this? Try running polls or surveys in conjunction with newsletters, blogs or just on the home page of your website. Offer a comment field at the end of a blog and ask for their suggestions and comments. Don’t worry; you will get plenty of feedback. And, of course, the best place to listen on the Internet is with Facebook and Twitter. Make sure if there is a legitimate complaint or problem expressed that you quickly reply and solve it in a tactful manner. Other seniors seeing how well you solved the problem will like that they found a company that they can trust. Caveat: when replying online to an upset customer never respond in an angry tone. But you probably already knew that.

9. Design for mobile use: The next big revolution in the Internet is beginning to happen now and your older Indiana consumer will be participating. In the future most information from the Internet will be viewed on a mobile device of some kind like a cell phone, iPhone, tablet or a hybrid of a smartphone and tablet not yet introduced. The World Bank says that approximately 75% of the world’s population already has access to a mobile phone. What does that mean for your Hoosier business? It means older Hoosiers will get information about your business while walking in your store, setting in a restaurant or riding in a car. They may be looking for directions from a map, a phone number or if there is a promotion running today. The design of your website for mobile will have to be different than it currently is for a desktop or laptop computer. Make sure your business uses a web design company that is current on the new methods to make information easier to read on mobile devices. Instead of content being shown horizontally it will be shown in an easier to view vertical tack. This process has a name called responsive web design. Easy and quick access to information on your website should be your goal for mobile viewing. Make sure your Indiana business is ahead of the competition when it comes to mobile technology.

10. Don’t waste the senior’s time: Even though older seniors tend to have more time available, they will be using it wisely. When it comes to the Internet they do not want to waste their time. Provide content that is concise and to the point. Offer common sense solutions to their problems. Respond in a timely manner to questions or comments submitted over social media or a blog. Don’t assume all seniors want to use email to connect with your business. They are used to using the telephone. Provide phone numbers and have a real person available to take the call. The Indiana company that respects the senior’s time will have a better chance of earning their business.

The older Hoosier consumer’s buying power has great potential for any local Indiana business. Your company must make it a priority to market online to this valuable demographic group.

Summary: 10 Tips to Market Online to Older Hoosier Consumers

1. Show seniors in photos.

2. Make it easy to find information.

3. Take them to your website.

4. Reach out with email marketing.

5. Use Pinterest.

6. Reviews are the new word of mouth. Use them.

7. Build trust and credibility with a blog.

8. Ask seniors their opinion.

9. Design for mobile use.

10. Don’t waste the senior’s time.

Use These 3 Tips Before Writing Internet Content

If you are a local Indiana business owner, make sure your Internet marketing potential is realized by adhering to these 3 tips before writing new content.

Congratulations! You have decided to start promoting your Indiana business by building a website, creating a Facebook page, or maybe writing weekly blog posts.

These are all great ways to connect with your customer, but like any new endeavor, it's critical to be organized in the approach you take in order to realize the potential of these marketing opportunities.

Consistently delivering fresh, relevant content that is important to your targeted customer is at the core of success for a local Hoosier business using the Internet. At the core of success for a local Hoosier business using the Internet is to consistently deliver fresh content that is important to your targeted customer. Having a website, blog, or Facebook page that is never updated is a waste of time for your customer and for your business.

Here are 3 tips to consider before writing Internet content that will save you time and deliver value.

3 Key Content Tips

Tip #1: What is your goal?

Ask yourself what you want to accomplish with all this activity. Why are you writing a blog post? What is the purpose of the social media entry? What actions should the customer ultimately take?

If you are a winery, you may want them to visit an upcoming tasting of the winery's latest release. Oliver Winery is a good example. If your business is a meat market, you may want your customer to join the frequent buyers' club or purchase this month's bundled meat package for their freezer. See these 15 bundled packages from Country Choice Meats in Kokomo for a good idea on how to do this. If you are a garden center and it's May, then invite your customer on Facebook to come in and buy mulch for their flower beds. See how well McCarty Mulch & Stone does it here.

Your content should always support the action you want your customer to take. First, establish your goal.

Tip #2: Who is your customer?

Get inside your customer’s head. How do they want to be communicated to? If you are a landscape designer, will your customer want to see before and after photos? If you are an Indiana veterinarian, does your customer want to be educated on how to care for a pet? If so, a series of blog posts may be just the thing. A good example is right here at Companion Animal Medical Center. Are you a Farmers Market? Then make buying easier by showing a map of the market with all the vendors listed like Carmel does. Know your customer. Know how they want to be communicated to. This will make it easier for you to deliver fresh content that will get used.

Tip #3: What does your customer want?

Everyone wants their problems solved or desires fulfilled. Identify what these are and make your content all about that. This is the best way to connect with a prospect or customer and keep them coming back to your website.

If your business is a local Indiana bakery then provide the recipe for your award winning sugar cream pie. The local veterinarian can explain to a pet owner what is involved in an annual checkup and why it’s important. A central Indiana tree service can explain in a page on its website all about the emerald ash borer attacking Indiana ash trees. This is done well at Vine and Branch, Inc.

Many businesses waste the customer’s time delivering information that is not relevant to what they want or need. Make sure your business does not fall into this trap.

Summary:

If you are a local Indiana business owner make sure your Internet marketing potential is realized by adhering to the above 3 tips before writing even one word of content:

Tip #1: What is your goal?

Tip #2: Who is your customer?

Tip #3: What does your customer want?

Your Indiana Business Should Blog to Increase Sales

Writing a blog can be an easy, low-cost way for your Indiana business to generate new customers and increase sales. It should be an important part of your marketing plan.

What is a Blog?

Think of it as a 250-400 word opportunity to educate your customer on topics, issues, and even terms they might be reluctant to ask when visiting your business. Consumers are thirsting to be educated, and they are looking for a trusted, reliable source to deliver that information to them. They would prefer for that source to be someone knowledgeable and local. That can be you.

An individual blog post is usually 1 topic only, written once or twice per week and can be read and reread by your customer at their convenience.

But, you say that you are not good at writing? No problem. You don’t have to have been an English major in college or write like Kurt Vonnegut to pen a good blog post. Just write in a normal conversational tone. Be yourself. Your customer will appreciate that. They will feel like they are in your shop talking with you.

6 Benefits of Writing a Blog

There are real business benefits to writing a blog that can result in more sales. Here are just 6 of them:

Increase visitors to your website: The more customers visit your website, the better chance you have of making a sale. Hubspot, a successful Internet marketing company, ran a study that says businesses that blog have 55% more visitors to their website. That is a huge bump in traffic to your website versus doing nothing. This statistic illustrates the productivity gain that a blog can contribute to your marketing effort. No other Internet activity delivers the potential for more revenue like a blog.
Differentiate your business: First of all, most Hoosier businesses do not take the time to have a blog to educate their customer. A blog is more informal than a website and allows your business to keep fresh topics in front of your customer that is of interest to them today. For instance, during the drought of 2012, many landscapers missed the opportunity to inform their customers how to care for their lawn and trees. A simple blog post on this topic would have been greatly appreciated by homeowners. The result could have been a life-time customer who would never forget the tips given that saved a favorite tree.
Become an authoritative source: It doesn’t take much to keep your customer up to date on important issues surrounding your industry and establish yourself as the “go to” expert in your community. A blog can do that for you. Imagine a local doctor blogging about suggestions to reduce the chance of getting diabetes or a butcher discussing the pros and cons of grass fed beef. You may find the local newspaper or radio station will interview you as a result of an important topic you chose to cover. Free publicity can never hurt!
Top of mind awareness: Let’s face it, how often does the average Indiana consumer wake up in the morning thinking of your business and what you can do for them? A blog with interesting and timely posts that helps the average homeowner or business owner become a more intelligent consumer or save them money is something that will be followed on a frequent basis. For instance, a local accountant could blog about year end tax tips in November or an estate attorney could discuss the different types of trusts available that can save on estate and inheritance taxes. With a blog that can happen.
Get valuable feedback: How would your business like a focus group or sounding board for testing new ideas. A blog can do that for you without having to hire a high priced agency to do the work. A comment field at the end of each blog post invites comments from your readers. By asking their feelings or opinions at the end of the blog post, you will get thoughts that are invaluable. This also gives you the opportunity to establish a dialogue with your readers and show them what they have to say is important to your company. This is something large national competitors will not be good at doing.
Establish trust and credibility: Good relevant content that solves problems will establish trust and credibility with your targeted customer. The result will be more visits to your website and conversions into a sale. Others in your industry will recognize the value you are delivering with the content in your blog. They will end up linking from their website, Facebook page, tweet or blog to your blog. In essence, due to your high quality blog posts others will be bringing a new audience to your business that may result in a sale. Consider this incredibly inexpensive advertising.

Don't be surprised when a new customer calls or steps into your business and states that they want to buy from your company. Why would they do this? The prospect just might be feeling a close connection to your business from reading your blog for the last several months.

In a sense your blog has become a unique, low-cost call to action that can generate a loyal, lifelong customer and increase overall sales.

Good luck...and go blog!

Summary:

A blog is easy to do and low cost.
Blog 1-2 times per week.
Make a blog post 250-400 words in length.
Businesses that blog have 55% more visitors to their website.
Use a blog to differentiate your Indiana business from the competition.
A blog allows you to become an authoritative source within your industry.

The Internet, Your Business and Passionate Marketing

If you think older Americans are not using the Internet, think again. These facts show that older Americans are more active than ever online.

Let’s put to rest the fallacy that older Americans are not using the Internet.

As I speak with Indiana small business owners some will still comment that their business has an older clientele and those customers are not using the Internet.

Therefore, these owners say, they do not need to include the Internet in their marketing strategy.

Let’s examine the facts.

The Pew Research Center is one of the most respected sources for the study of trends in America. The Pew Internet & American Life Project in 2012 addressed usage of the Internet by older Americans. Here are a few of their findings:

53% of Americans 65 and older use the Internet or email.
70% of online Americans 65 and older use the Internet daily.
34% of Americans 76 and older use the Internet.
69% of Americans 65 and older own a cell phone which is up from 57% in 2010

But, what about social media usage? Isn’t it only for young people? Let’s see what Pew found out:

Senior Americans who are online are one of the fastest growing groups of social media users. From 2009 to 2011 Pew saw a 150% increase in social networking site usage by this group.
34% of Internet users 65 years old or older use networking sites such as Facebook and LinkedIn.
18% of online Americans 65 and older use networking sites on a typical day.

Is email marketing in the future for your Indiana business? Maybe it should be. Pew had these startling observations to share:

86% of Internet users 65 and older use email.
48% of Internet users 65 and older use email on a daily basis.

Communicating with your older customer base over the Internet should not be ignored.

Over half of Americans 65 and older are using the Internet for some purpose. They are becoming more and more comfortable with this new channel of marketing.

Expect these usage numbers to continue an upward trend as Pew does future studies of this key older demographic.