Target Women Customers with Pinterest
Pinterest is simply one of the fastest growing social media platforms for businesses, especially if your target audience includes women.
It started in 2010 and is now the 3rd largest social network behind Facebook and Twitter.
It is a social networking site that allows the user to share groups of images, usually beautiful photos, by “pinning” a photo to “boards” with common themes.
If you did not quite understand that explanation just go to Pinterest and start looking at the boards of photos on the site.
Warning: Pinterest can be easily addictive. Similar to that potato chip commercial of a few years back, you can’t just look at 1 board.
For a business it’s a great way to visually show what your business does. You can feature photos of products, employees and customers. Done well Pinterest is a way to drive visitors to your website where you can engage them further. About the women reference earlier? This social network site has a 70% women user base.
Businesses that use Pinterest include Martha Stewart Living, Proctor & Gamble, Whole Foods and even Saks Fifth Avenue.
Two tips for businesses using Pinterest:
Add “Pinit” buttons on your website to encourage visitors to pin images from your site.
Run a contest where you can have customers create boards of your products. Announce the winning board on the home page of your website. Kickoff the contest on Twitter.
Americans tend to be a very visual species. We like looking versus writing, typing or even talking.
Pinterest was made for us.
Still not convinced? Just look at this great selection of boards from the Broad Ripple Farmers Market in Indianapolis http://pinterest.com/brfm/.